Welcome to the School of Education marketing toolbox, managed by the Marketing and Communications team:

• Eva Guralnick, Director of Marketing and Communications
• Madeline Gorrell, Senior Writer
• Sophia Meals, Marketing Specialist

Letterhead

The School of Education official letterhead in MS Word may be downloaded from Box. In the same folder, you will find a guide to the optional customized information you can choose to add. If you would like a customized version or need technical support, contact Eva Guralnick.

Tips:

• When you start typing, do not start in the header area.
• If you have trouble making a high-quality PDF, use the print feature and print to a PDF rather than saving as a PDF.

Presentation Template

As of October 2024, we have a new School of Education presentation template for use by all faculty, staff, and students. The template can be downloaded from Google Slides and used either in Slides or in PowerPoint, and it already has the official UC Davis fonts and colors embedded. Access the presentation template here.

Zoom Backgrounds

We have multiple Zoom backgrounds available for download from Box in both regular and reversed (for use if you mirror your camera in Zoom). Visit the Zoom background folder.

School of Education Logo

The School of Education logo is available in multiple file formats and color versions. We have provided a selection for everyday use. Go to the Box folder of School of Education logos.

Please contact Eva Guralnick for the correct file type if you have specialty needs such as high-quality printing or branded merchandise. The files we have provided in Box will not be sufficient for vendors. We also have other color options available.

Requirements for using the School of Education logo:

• UC Davis has two different versions of the official blue and gold, one for print projects and one for digital.
• Do not change the logo by distorting it, taking apart the elements, redrawing it, or making it part of another logo or illustration.
• Do not change the colors or put the logo on backgrounds with busy patterns or backgrounds that make it hard to see. Learn more about official UC Davis color guidelines.
• If you need to use the flame icon separate from the logo, ask our team for the necessary file.

Branded Promotional Merchandise/Swag

We maintain a supply of School of Education branded merchandise for giving to students, visitors, donors, faculty and staff. View a list of the types of items we have in inventory.

Please make your request to Sophia Meals as early as possible, particularly if you need a large quantity, as we may not be able to fill requests on short notice. The amount and type of inventory will vary, and it can take 30 days or more to reorder some items.

If your program or center has questions about ordering specific branded merchandise, such as which vendors to work with or how to prepare the artwork, please contact Sophia Meals or Eva Guralnick.

Website Editing and Support

The Marketing and Communications team maintains the public-facing School of Education website. Please contact Madeline Gorrell for the following:

• Asking for edits to pages on the website or for new pages or navigation to be added.
• Obtaining access to edit the website and a brief 1:1 training.
• Having a consultation on new website projects.
• Setting up a new website for a lab/project/center.
• Getting help with technical issues you’re having when making edits to the website.

Consent to Record Form

We have two kinds of Consent to Record forms: one for a person who is giving permission for us to photograph or film them (English and Spanish only), and one where a parent is giving us permission to photograph or film their child (English, Spanish, and Mandarin versions). All Consent to Record forms are available in Box.

Social Media

The School of Education social media channels are Instagram, Facebook, LinkedIn, and YouTube.

If you would like an event, story, or person to be considered for inclusion on the School of Education social media channels, please contact Sophia Meals.

UC Davis provides guidelines and best practices for the creation and use of social media pages on campus. Before deciding whether to create your own social media platforms for your center/program/lab/project, please review the UC Davis “Where to Start” page and reach out to Sophia Meals to see how our established School of Education channels can amplify your work.

UC Davis Fonts

UC Davis has two official fonts for branded UC Davis publications: Proxima Nova and Freight Text. These fonts are optional for internal business communications in formats like MS Word, Google Docs, or e-mail.

Both Proxima Nova and Freight are embedded in the SOE presentation templates and are available in our shared SOE Canva account.

UC Davis faculty and staff can obtain these fonts for use on other platforms here:

Proxima Nova: Proxima Nova Normal costs $15. You do not need to purchase Proxima Nova Condensed. Visit the UC Davis software site. Log in, select “Fonts” on the left-hand menu, and follow the download and installation instructions. You will need to know your Chart of Accounts string (aka your recharge number) in order to make your purchase.

Freight: This font can be purchased through Adobe and is included for no additional charge if you have the Adobe Creative Cloud software subscription. Learn more at the Strategic Communications Marketing Toolbox fonts page. If you do not have Adobe Creative Cloud, you can use standard computer fonts such as Arial or Helvetica.

For more information, contact Eva Guralnick.

UC Davis Colors

The UC Davis brand colors are available in the Strategic Communications Marketing Toolbox, including print vs. digital colors, rules for use, tints and the secondary color palette.